Are you feeling stumped on how to market this October? Check out our 13 ideas to get started marketing and growing this month.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
Most business owners recognize this moment. You need a flyer, a postcard, or a brochure, and someone suggests using a DIY design tool like Canva. It's fast, it's free, and the results look reasonably professional. So why not? Because "reasonably professional" and "professionally designed" are not the same thing. In print marketing, that gap is important.
If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.
How can you engage with a demographic currently aged roughly 30 to 45? Check out five ways to market to Millennials today.
Marketers have long debated whether print or digital connects better with audiences. Neuroscience is starting to settle that argument, at least when it comes to how deeply people absorb and retain what they read.
Not sure if a book is best for your business? Check out these six reasons your business should write a book.
Humor is a surprisingly powerful tool for effective management. Discover how cracking a joke can help you build rapport, ease tension, and connect with your team.
Integrating modern tech into your marketing strategy provides significant benefits, and augmented reality (AR) stands out as a powerful option.
For years, the dominant question in marketing was which channel to use. Email or social? Print or digital? Paid search or organic? A growing number of businesses are now asking a different question first: Who are we talking to, and do they actually trust us?
Discover the pros, cons, and risks of taking a stand on controversial issues as a small business.
When you spec a paper with 40% recycled content, do you know what type of recycled paper is actually in it? That 40% might be split between post-consumer waste and pre-consumer waste. What’s the difference? Is one better than another?
Think emojis are just for texting teens? Think again. Discover how to master modern emoji marketing by speaking your audience's language authentically.
While keywords still matter, today’s SEO is all about delivering the highest quality, most relevant answer to a searcher's query. Here are some key pointers for how to search engine optimize your content.
New postal rates took effect July 12, with the mailing services price adjustment (Docket R2026 1) resulting in an average increase of 4.8% across First-Class Mail, USPS Marketing Mail, Periodicals, Package Services, and select Special Services. The good news is that a rate change doesn't have to mean a smaller campaign or a smaller budget. With the right planning, there are real opportunities to keep costs in check while the program keeps performing.
If you're interested in promoting more of your small business brand or professional image through Instagram, we have some useful post ideas to get you started.
An outdated website could be secretly costing you customers. Discover the 5 undeniable signs it’s time for a redesign.
Here's what most people get wrong about designing print materials: they think the words are doing all the heavy lifting. They're not. The font is carrying some of the lift, too.
Is your resume ready for today’s hiring landscape? If you're still using a "Career Objective" or stressing about the one-page rule, it's time for an update. Check out our 10 clear steps to writing the perfect modern resume.
What used to work on LinkedIn might actually be hurting your reach today. Here are five updated strategies to help you maximize your engagement and master the current algorithm.
Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.
You've nailed the design. Your mailing list is perfectly targeted. Your call to action is crystal clear. Everything should work. Then your campaign lands in mailboxes at the wrong time. Response rates tank.
To succeed today, your business needs a targeted, quality-over-quantity hashtag strategy. Here is how to use them effectively.
When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Here are five tips to try for your next direct mail marketing campaign.
Wide-format printing is booming. It's not just because bigger is flashier. There are some genuinely smart reasons why more businesses are investing in it.
