There are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small businesses.
You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals.
Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.
We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.
Every time you send a marketing campaign, you have a choice: print or digital. So when should you use print? When should you use digital? Both print and digital channels have their pros and cons.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places.
There are still tried and true plans that can benefit your social networking. To get started, check out these strategies for successful social media marketing.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Whether your company has one or 100 employees, trade shows and local events can be great opportunities for branding and sales. However, while most attendees only participate in one trade show a year, most vendors spend relatively little time planning for that opportunity. Then, they are disappointed that their booth presence didn’t meet expectations.
Search engine optimization is a massive topic with lots of ins and outs. To start your SEO journey, keep these five simple tips in mind to build your online presence and grow the business.
Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals.
With today’s competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.
Want your print jobs to be more sustainable? For some, using recycled paper and paperboard is enough. For others, sustainability is a broader concept. If you want to make your marketing friendlier to the planet, what other factors can you consider? Let’s take a look.
Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.
Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer? That’s okay! These simple tricks can get you started. Let’s take a look at five copywriting principles that will get your audience’s attention and motivate them to act.
No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.
How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line?
According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend?
