Retain old employees, hire new ones and create an employee-friendly environment by building up your company culture. Because when your culture thrives, so will your business.
Sustainability matters to consumers, but are eco-friendly claims actually changing how people shop? The answer is yes, though perhaps not in the ways you'd expect.
This Valentine’s Day, celebrate your business by falling in love with it again. Don’t get bogged down in some of the mundane work, but reignite the passion for your mission.
Eight seconds. That’s how much time marketers have to grab consumers’ attention and drive engagement. When it comes to marketing online, the time can be cut even shorter.
The more consistent, relative and current a blog is on a website, the better the traffic will be and more overall growth for the business. But still, the greatest question remains: who should actually write blog posts?
Every year since 1999, Pantone's Color Institute has selected a shade to capture the cultural zeitgeist, helping designers and businesses anticipate upcoming trends. This annual announcement influences everything from fashion to interior design. That includes your print marketing materials.
In a mailbox full of standard postcards and plain envelopes, texture wins. Weight wins. Shine wins. If you want your printed piece to get noticed, opened, and remembered, embellishments aren't just nice to have. They're your competitive advantage.
Though we can never know what will come in the year ahead, there are ways to prepare for 2026. Here’s how to set your business up for success in the new year.
Turns out, being philanthropic with your business can actually lend itself quite nicely to promoting your brand and growing your consumer base
Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers will love.
To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.
If you want your business card to turn into sales, then you must pay careful attention to how it’s created. Here are five tips for designing an effective business card.
Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right. With hundreds of exhibitors competing for attention during a typical weekend event, standing out requires careful planning and creative execution. Here's how to ensure your next trade show appearance delivers real results.
Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing.
Networking builds relationships between individuals, small businesses and companies. So why are building these relationships important? We have some ideas.
It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do.
Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.
Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.
Remember the last time a top-performing employee left your company? That moment of dread wasn't just about finding their replacement. It was the fear that specific customers might follow them out.
Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.
With Halloween just around the corner, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
Ever looked at a mailer and thought, “So what?” In marketing, that’s the danger of “just the facts.” Facts don’t stick. Feelings do. The most powerful print marketing makes people stop, think, and even smile, because it sparks emotion. Here’s how to bring those emotions to life.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
A great brand starts with a great logo. Here are a few tips to design an appealing business logo.
To grow your brand and establish yourself as a thought leader, it is essential to invest in content marketing. Why? Because long before prospects pick up the phone or fill out a contact form, they've already done their homework—and their primary research tool is content.
