It seems like everyone is using artificial intelligence to create content these days. And why not? Depending on the study you read, anywhere from 43% to 88% of marketers do.
Therefore, the best marketing strategy should use social media cohesively with your other marketing efforts.
Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.
Remember the last time a top-performing employee left your company? That moment of dread wasn't just about finding their replacement. It was the fear that specific customers might follow them out.
Whether you’re a small business owner, employee or professional individual, gear up for Thanksgiving this holiday season with these seven marketing ideas.
With Halloween just around the corner, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
Ever looked at a mailer and thought, “So what?” In marketing, that’s the danger of “just the facts.” Facts don’t stick. Feelings do. The most powerful print marketing makes people stop, think, and even smile, because it sparks emotion. Here’s how to bring those emotions to life.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
A great brand starts with a great logo. Here are a few tips to design an appealing business logo.
To grow your brand and establish yourself as a thought leader, it is essential to invest in content marketing. Why? Because long before prospects pick up the phone or fill out a contact form, they've already done their homework—and their primary research tool is content.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips for writing the perfect resume today.
Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without coming across as pushy? That’s where AI changes the game.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
If your small business is interested in promoting itself and gaining new customers, check out these tips and steps to creating an email marketing campaign.
Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar?
Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
Staying in touch without always trying to sell helps customers feel connected, valued, and loyal. Here are some simple, authentic ways to do it:
If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Want to boost customer loyalty? Start by looking at your walls. Plasma donation centers offer a powerful example of how strategic on-site signage can reinforce brand values, deepen emotional engagement, and turn one-time visitors into loyal fans.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.
