Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar?
1. Don’t overdo it.
It’s easy to get carried away trying to explain every feature or detail. But too much information can confuse or overwhelm your audience. Keep your message focused. Highlight a few substantial benefits and let your product speak for itself.
2. Don’t flood the inbox.
Staying in front of your audience is key, but overcommunication is a turnoff. Balance your outreach across channels, such as email, direct mail, and mobile, without overwhelming your customers. Be consistent, not excessive.
3. Don’t work in a vacuum.
You may think your message is clear, but how does it land with others? Get feedback from your team, colleagues in other departments, outside experts, or even customers. A fresh perspective can reveal gaps or opportunities that you may have missed.
4. Don’t forget the next step.
What action do you want your audience to take? Call? Click? Visit? Many marketing pieces fall short by omitting the call to action. Without direction, even interested readers may set it aside and never follow through.
5. Don’t rush it.
It’s tempting to push a new idea out the door quickly, but taking a little extra time can make a big difference. You might discover a better format, a smarter list, or a finishing touch that adds impact. That’s where we can help.
Need input on your next print or direct mail campaign? We’re here when you’re ready.
